Speak to your audience You know your audience better than anyone else, so keep them in mind as you write your blog posts. Write about things they care about. If you have a company Facebook page, look here to find topics to write about Take a few moments to plan your post Once you have a great idea for a post, write the first draft. Some people like to start with the title and then work on the paragraphs. Other people like to start with subtitles and go from there. Choose the method that works for you.
There are so many good reasons to communicate with site visitors. In this case, it's an interview post, sharing a conversation between the blog writer and a person. Highlight your organization's goals and advantages, through the conversation.